The Age of Rage

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Troll-Doll-troll-dolls-1353646-302-450Internet ‘trolling’ is the anti-social act of causing of conflict and controversy online. Trolls are given the name from the mythical creature troll, due to their general unpleasantness and hatred upon people and society. They are pests on the internet which are hard to stop. They resort to racism, sexism and general violent threats to other internet users.

I have no personal problems with trolls or cyber bulling but that is most likely because I told really spread my opinions much on social media or post videos on YouTube or write controversial blog posts for an audience. It the fact of life that not everyone will like each other, same as in real life, they’re going to be people who disagree with your views or just general dislike of you. The Internet acts as a platform like the saying “Guns don’t kill people, people kill people”. It is the same concept with trolling as people have easier access to attack someone, and can do it behind a computer.

That same argument is relevant when studying the school girl Hannah Smith who committed suicide late last year due to constant online bulling from trolls. The trolls taunted and harassed with violent comments telling her to kill herself which she ultimately ended up doing.

The question I ask is who to blame?Image

Do we blame these social media sites for allowing such horrible things to take place? Do we blame the trolls for constantly making her life hell and spreading hate? Do we blame her for not taking action and shutting her networking sites off and report these trolls?

I guess we need to know that as soon as we participate in a social network we will come across trolls that want to put us down and ultimately we cannot stop them or change them. We need to be careful and know when to leave it alone.

Social Justice League

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“clicktivism”, it has been both praised for the collective action and potential for change it generates and criticised as a form of “digital evangelism”.

I idea of clicktivism is a controversial one because we can post the fact we’ve joined a cause – any cause – we can notify others of our involvement.  Being public and sharing knowledge is great but what are we really doing? People can get the wrong idea about the true protest, and support something they don’t understand and often sometimes don’t really care about. This can put the whole protest into a downhill fall, with no real backbone.

rise-of-the-slacktivist-infographicThis idea is called slacktivism expressing the idea that sitting on your backside supporting a meaningless cause. It requires no confrontation, no element of surprise, no drastic actions.

A petition I’ve seen lately in the news the “BringBackOurGirls” petition. This is referring to the Nigerian school girls that were abducted in the middle of the night. This has caused a large clicktivism campaign, especially with celebrities bringing worldwide attention to the issue by using the hashtag #BringBackOurGirls. This has brought some scepticism of not actually doing anything and although that may be true, it is bring the attention of this issues to large media broadcasters around the world and politicians as well, giving them reason to take action amongst pressure from public.MichelleObamaBringBackOurGirls

This just shows the growing nature of the modern world and technology and how society is adjusting along with it.

Re-mix, Re-edit, Re-volution

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In the year 2014, remix culture is the culture. Everything is being remixed or mashed up. It’s easier to borrow someone else’s work and mix it up then to create brand new content.culturt

It’s transforming Consumers into makers of Culture.

Check out the Top 40 hits, you’ll find that the majority of them have sampled someone’s music, whether it’s part of the chorus or the beat and rhythm. It’s just the new norm now.

However we must be careful, copyright and intellectual laws can be pretty strict if caught out deliberately stealing another person’s content. Read-Only Culture vs. Read/Write Culture is what is taken into account however who is the true producer? Most notable works of media are often remixes themselves. The “Stairway to Heaven” by Led Zeppelin, one of the most famous and popular songs ever pulls its opening from the band Spirit’s “Taurus,”

Though when successful remixing can give the original producer more recognition of their original work and can bring their dated content in modern era.

Works of art, culture, invention, and creation are informed and inspired by things that we experience in the world around us.

A major example today is the Superhero franchises. Both Marvel and DC have realised that reusing their old content which has been conveyed over many media channels over the years and reproducing them into major Blockbusters. For the production companies these raise large revenues and have been a commercial success e.g. The Spiderman trilogy with Toby Maguire from 2002-2007 has been remixed and relaunched again in 2012, only after 5 years the original. spider-man-2-promo_0594-Copy

We do we do this?

Because it’s familiar we know what to expect we know the story, as humans we are creatures of habit and like the idea of a re imagined story that we are familiar with.

Many more reboots to come, speaking of which I’m off to see Godzilla at the movies. I wonder what that is about.

Prod-YOU-sage

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Produsage is the purpose of produser2producing ones own content then consuming it as well (Brun 2007). The iphone has had a dramatic effect on this. We as audiences are changing, we don’t want to wait around for someone to make our content, and we’ll just make it ourselves.

In respect to the iPhone, it has helped create us into journalists, citizen journalists that is. Any time you share a video of a storm, or tweet about the traffic you are broadcasting your voice into the public sphere. How many times have you seen on channel nine news asking to send photos of the latest hurricane in QLD? It’s intriguing as the citizens are now doing the work for these broadcasters. First hand videos at the scene all thanks to iPhone. Until 2007 which piece of technology could take High resolution photos and videos, quick access to the web, instant social media access?

When we look at Bruns (2007) characteristics of prod usage and the iPhone we see that

Organisational shift; this is being taken on board by Apple, allowing its users to produce Apps for its other Apple customers to use. Giving the creativity to the user, making the App so successful as it is created by the user for the user.  However fluid movement is limited Producers have the ability to make Apps to their liking but as for anything else it’s pretty much taboo in the iOS world.23-Apple-App-Store

Unfinished; there are applications that will let you remix your song, change them up to set them as ringtones, edit your photos and make hilarious new ones, Fatbooth anyone?? Create a brand new image of yourself and not a flattering one at that. You can edit so much content that you have created but its operating system is extremely not permissive, it is a closed operating system not allowing the producer to change or adjust its settings.
iPhone can do so much in the way of produsage but if its producing your custom iphone..

Look elsewhere!

Reference:
Bruns, Axel (2007) Produsage: Towards a Broader Framework for User-Led Content Creation. In Proceedings Creativity & Cognition 6, Washington, DC.

Transmedia, let us tell you the story

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Transmedia storytelling represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment” is a stated by Prof Henry Jenkins.

The Simpsons is a good example of this. It is a pop culture phenomenon an iconic piece of media. Which is transmediated in multiple different media platforms it even got its own Wikipedia page. The Simpsons story is told insimpsons1920

–          Television

–          A film

–          Book

–          Comic Books

–          Video games

–          CD soundtracks

–          – Illustrated magazine

It is absolutely huge! And has revolutionised how we absorb our media content with the Simpsons.

As for the iPhone and iOS products transmedia storytelling is like second nature. The iPhone has been recreated to replace traditional forms of media. If you look at the Music library it is set out to look like you have the hard copy CD’s right in front of you, the notepad looks like a real piece of paper ready to be written on and the ebooks app is set out that it looks like the hardcopy books are really on a book shelf. This is a technique used by apple to recreate what we formally knew as media consumption and has created a new era in transmedia storytelling. 

As social networking is a powerful element in communication with iPhone, a new phenomenon has occurred being called “Social TV. Never heard that term? No worries, next time you watch MKR or The Voice you will see something usual, Tweets popping up on screen from audience members participating in the broadcasting of the show. Engagement of other audience members who cross be across the country but connecting through the power of the #hashtag which brings a collective group together. This is allowing the creativity of the audience and expanding the story of the show through a new channel. This is great for people who don’t watch reality TV like me, as they can keep up with the whole show without watching a single episode.social-tv