Who ‘Controls’ the media? and our Digital Legacy


The Media is so vast these days, we use it constantly, it is absolutely everywhere. Social networks are primarily how I get my information, my entertainment and my socialising. I find I am consistently checking Facebook, probably almost every hour, sometimes more. It got me thinking who controls this media source I am regularly using? Is that their intention to draw me back again and again? To structure my life the way that they want?

Mark Zuckerberg, Founder & CEO of Facebook, at the press confere Well firstly facebook was partly founded by this guy, Mark Zuckerberg, who is the CEO and has a 30% stake ownership giving him the most control over Facebook and its more than 1.2 billion users.  Facebook allows us to interact with through our profile, our profile tells us who we are, the facts we put up along with the photos we share and the status’s we make tell a story of our character. This social network has caused controversy over addiction issues, self-esteem issues and anti-social behaviour (social networking causing us to be anti-social)

I read an interesting article where a 16 year old girl had died and her family wanted to access her Facebook account in order to get any photos or messages before it was shut down and in their US state the legislation hadn’t passed allowing family members to access private information stating it violated the ‘terms of service’. So her family could control her physical legacy after death but her digital one would be lost for forever. It begs the question who controls our digital remains when we are gone? and is this social network controlling our lives? digital-legacy-1-505_031212033216





iPhone rules, iPhones rule

Dachis, A 2001

Dachis, A 2011

First things first, what is copyright?

Copyright is the legal right given that allows someone to grant permission for another to use or reproduce their work. This applies to creative works such as, film, music, gaming programs, artistic works and sound recordings etc. Copyright is an intellectual law in place to protect producers intellectual property (Moore 2014).

The minute you turn on your new iPhone device you are obligated to agree to their terms and conditions agreement (usually far too long to actually read) before you can get going on the phone, Apple which is parent company has copyright over anything that is similar to iPhone hardware and its IOS software. In recent years there have been ongoing battles between smartphone companies and copyright infringement, in fact since 2011 there have been dozens of court cases between Apple and Samsung due to similarities in their smartphone designs (Duncan 2011). Unlike software as such as the android system which is an open source platform, allowing its users to modify their settings and personalise to their liking the Apple iOS software used on its iPhone and other devices is a closed source, meaning it can only be tweaked and customer by apple itself from their producers and it’s user must wait for updates to be available (Kraznit 2009). The users of iPhones are only permitted by buy music and videos from the apple iTunes Store as well as approved apps from the App Store. People who go against their terms and conditions agreement with apple and modify their software are called “jail breakers”(Kraznit 2009).

According to the ‘Apple iPhone School’ Jailbreaking is often seen as a breach of copyright as it interferes with the intellectual property of Apple’s iOS software and allows the user to customise their iPhone with settings and apps that normally aren’t approved by apple, they are often similar to settings to mimic the android system. As of now “jailbreaking” is not illegal, but is unsupported by apple and voids warranty.


Dachis, A 2011,Four Reasons Not to Jailbreak Your iPhone, iPod touch, or iPad, image of iphone used, Lifehacker.com, viewed 28 March 2014, http://lifehacker.com/5799007/why-you-should-not-jailbreak-your-iphone-ipod-touch-or-ipad/all

Duncan, G 20 September 2011, ‘Apple vs. Samsung explained: An overview of the patent battleground’, Digital trends.com, viewed 26 March 2014, http://www.digitaltrends.com/mobile/apple-vs-samsung-explained-an-overview-of-the-patent-battleground/#!CC9tj

Kraznit, T 13 February 2009, Apple: iPhone jailbreaking violates our copyright, Cnet.com, http://www.cnet.com/news/apple-iphone-jailbreaking-violates-our-copyright/

Moore, C 2014, ‘Copyright, ownership structures and indrusty control’, Lecture Slides, BCM112, University of Wollongong, viewed 24 March 2014

 ‘What is jailbreaking? Technical Definition of Jailbreak: ‘Apple iPhone School, viewed 26 March 2014, http://www.appleiphoneschool.com/what-is-jailbreaking/


So where the bloody hell are you?

One of the many advertising photos used to promote tourism in Australia http://theinspirationroom.com/daily/print/2006/2/tourism_australia_camels.jpg

One of the many advertising photos used to promote tourism in Australia http://theinspirationroom.com/daily/print/2006/2/tourism_australia_camels.

In what was meant to be one of Australia’s best advertising campaigns turned out to be the most controversial. The advertising at a cost of $180 million was created to make an ‘in-your-face’ approach by questioning “so where are the bloody hell are you?” which didn’t translate well with other countries. Watch video below

The purpose of this ad was to bring more foreign tourists to Australia, by presenting them with a unique holiday experience, showing off our wonderful landscape, our rich history, modern cities and overall diversity, by using a larrikin and laid back lifestyle which Australians are known for (e.g. man says “we’ve poured a beer for you”). The question “so where the bloody hell are you?” was meant to be a sort of catch phrase and easily remembered like Paul Hogans “have a shrimp on the barbie” ad campaign in the 1980’s which today still well known today for its Australian context.

In Australia it looked harmless and looked to be a success, the rest of the world however perceived it quite differently.  It was banned in the UK due to the words “bloody hell” as well as Canada and parts of Europe and Asia. Some nations even said its subtle reference for alcohol drinking was reason enough but primarily it was found that people  found the words too offensive and inappropriate for national television which made it more controversial. Australians who are known for their cheeky sense of humour we’re trying to play on that were now being conceived as rude and immature.

Was this intentional? did we want countries to think we are immature? Of course not. All we tried to do was challenge tourists to a one in a lifetime holiday using our authentic “Australian-ness” but turns to be a big miscommunication and a clash of cultures.


What are the media being blamed for? and is this justified?


Social Media is the interaction and exchange of communication across media platforms and networks. In fact I’m currently communicating through social media, blogging ofcourse! Social media has a big usage from “teenagers” which is a relatively modern term, and is believed to be invented by the media itself as there was no such thing as a “teenager “till about the middle of the 20th century. Hard to wrap your head around right?

50's teenagers at milk bar, what else did they do back then? http://c85c7a.medialib.glogster.com/media/58/58354228e3239e96f0fa37cc968097971e907ed43debb73a7b11e56e9a9e48d6/50s-love-jpg.jpg

50’s teenagers at milk bar, what else did they do back then?

Since it has existed social media has a “dystopian” view, especially from older generations and has copped a lot of blame for problems such as eating disorders and body issues, sexting and privacy (e.g. snapchat) and cyber bullying just to name a few.

One big issue on social media to arise only early this year is a game called “Neknominate”. Yes I can hear the sighs already. It is a game where someone skulls a large amount of alcohol on video and nominates mates to out beat them within 24 hours. If the nominated do not participate they are harassed and tormented (cyber bulling comes in).
It has been prominent on social networks such as Facebook and twitter as well as YouTube and the role that these media platforms have had have come into question of ethics and responsibility especially after 5 known deaths due to this excessive drinking game.

Should these social networks have removed the videos?

Should they have placed warnings?

Is it just old fashioned peer pressure?

I guess it goes back to Bandura’s ‘Social learning theory’ that we as humans learn from others behaviour and by watching these “Neknominate” videos our environment, emotions and cognitive abilities are all main factors in our decision making and the media really is just a way of sending the message but cannot be entirely blamed for what is our own actions. Or can it?



The Smart Phone


Who doesn’t own one?

A smartphone is basically a mobile or cellular phone that has computer capabilities. Meaning it is able to connect to the internet for web surfing and sending emails as well as various other tasks. 1992 saw the IBM Simon introduced as the first mobile phone that could send and receive emails as well as faxes.

We have seen many variations of smartphones since then from Blackberry phones with full qwerty keypads to personal assistant devices such as the palm pilot to modern day multi touchscreen phones as the iPhone and Samsung Galaxy which are leaders in the market.
The most fascinating thing about these communication devices is that what we have completely changed their use from what was originally invented (making and receiving calls..remember?)
Does it cure cancer?

Sadly no but pretty much anything else, aside from phone calls, internet and text messaging they have become our camera, navigator, game console, music player, video screen, notebook, calculator and whatever application you are using does. I’m currently trying to use iStudiez Pro an app that works out your Uni schedule for the semester, very handy indeed.

As for the future, it is growing rapidly, becoming our primary source of communication, we are seeing less landline phones, more social networking platforms that are designed just for smartphones e.g. Snapchat.
Making our lives easier and more enjoyable e.g. Wearable technology, 3d capability and becoming our personal assistant, e.g. Replacing our watch, replacing our bank cards.
Though as we are more reliant on them we know there’s more risk, especially regarding security, people can have greater access to our personal details, like contacts, photos and account information.

I really look forward to researching more on smartphones on how they changed how we communicate and how we’ll future communicate on this convergent technology.


The Beginning

me this semester

^me this semester..including the vodka

Hello, my name is Thomas and this is my first blog post!

I live in Wollongong and I am 22 years old, so not exactly fresh out of high school but literally feels like it was yesterday..give or take 5 years! So I would definitely describe myself as somebody is happy to give anything a go!

When I left high school in 2009 I knew straight away that I wanted to work in media and because I am a huge movie fanatic (and live through quoting) I did a TAFE course in Screen & Media. It saw me doing all sorts of work from screenplays of zombie love stories to 3D animation of a fruit bowl (tedious work..tedious) but I had some hilarious times and made some awesome life long friends.

After that course I wanted time off to work and “discover” who I am..sorry for the cliché but its semi true so I did a bit of travelling and got a job in retail and have been there ever since..well now. I decided 2014 would be there year I finally start my degree and do something substantial…not that catching youth stealing on late night shopping isn’t substantial but now it’s time to focus on a career I’m passionate for.
I can’t wait for what this year brings, the learning, the hardwork and all the laughs too.