“A narrative that I have not experienced. A narrative that I have not lived”

BCM311, Uncategorized

storytelling-marketing-branding

The thought of writing another person’s story is a daunting and delicate process. Being given a responsibility, a responsibility of capturing the words and the emotions that come with and giving your best interpretation of that narrative.

A narrative that I have not experienced. A narrative that I have not lived.

The realisation here is…

The retelling of another’s story is never going to be the exact same.

I immediately think of that childhood game of ‘Chinese Whispers’. Chinese whispers, which I’ve now learnt is politically incorrect and considered somewhat offensive. It always seemed a harmless game to me but like other innocent parts of our childhoods (e.g. baa baa black sheep) have been stolen in our politically correct run world.

Anyway the point I wanted to make was, that the concept of that game is pretty similar the dilemma us storytellers have. That is, ultimately the original story (or whisper) ends up different in the hands of another person. It can be a deliberate or misunderstood change but more often than not, the story is interpreted different by the person listening.

How can we do justice to the original story?

We can’t always write down word from word what we are being told and then repeat exact words, as if it were some over rehearsed monologue.

As I reflect on my own experiences I realise that, we are all storytellers by nature. We exaggerate, we alter the details, we twist the truth, we take hold of a series of events and provide a story that makes interesting for our audience. Whether it be describing to our families an exciting Monday morning spent as if it weren’t mundane or an elaborate excuse for missing a friend’s birthday because we didn’t want to go.

It is our nature to tell stories. So, with another’s story, it is only natural that we tell it using words and emotions as if the story were our own.

By controlling the narrative, it is our best way of understanding the true meaning of the story and portraying it as if we had lived it ourselves.

Better late than never..

BCM311, Uncategorized

It’s a warm, sunny Saturday afternoon in the Gong and I, being the sloth I am have chosen to spend the day indoors. Instead of being outside in the fresh air, soaking up some much-needed vitamin D and working on my non-existent tan, I thought I’d use the opportunity to begin the practice of blog writing for a new subject BCM311. In classic form, I could have written this a week ago but better late than, never right?

The first week of… class? I feel class is too formal a word, our shared learning environment if you will, we discussed what the prospects of entering the workplace. I, like most others in their final semester cannot wait to finish our studies and find our place in the world. However, will it be all that we hoped for? Will we all be Steve Jobs (except the cancer part)? We don’t know what the future holds, all we know is the present. The present though is happy to categorise us and tell us who and how to be. The Myer-Briggs personality type as an example. I don’t need a test to tell me in an introverted person, like most I worked that out on my own.

Earlier this week I began filling out applications for summer internships, not jobs just paid internships, yet still I’m applying to these companies having to describe myself and why I am the best choice for them. How do I know that? What if I’m not that good?

As a marketing student, I’m familiar with having to market a product or a service, though now I found myself having to market myself to the world as if I am a brand. This concept of our own brand isn’t new, I mean we have our social media pages, LinkedIn and this blog so it’s not a totally unfamiliar topic.

The main question is: How does one who isn’t comfortable talking about themselves, convince strangers of their best attributes?

Talk to Me

BCM310, Uncategorized

Humans are human and animals are animals, right? In our day to day rituals we have no hesitation stepping on bugs or eating a beefy hamburger. We as human are the superior and animals are merely the creatures that fulfil our lives, whether it be in the way of food or entertainment or putting them to work, like a sniffer dog. However, the world of humans and animals can become intertwined, the way in which we see our animal’s changes and they begin to appear with human like qualities.

We call this anthropomorphism. The term ‘Anthro’ derives from Greek origin meaning ‘human’. The animals are given these human like qualities by us, the humans ourselves, to allow us to better understand, communicate and form emotional bonds with animals.

Giving animals personality traits like our own helps stimulate a reaction from within us so we can better engage with the animal and form a deeper connection. To form a connection with any other person we need to be able to communicate with them, so it’s obvious that we give animals voices so they can communicate back to us.

article-2339722-1a439a34000005dc-606_634x831If you’d ever seen any Disney movie surely you would have seen this in action. Disney has made countless tales that feature an anthropomorphised character. Disney utilises the imagination to transport the audience to a world where animals are just like humans. They have the same emotions, the same struggles and same dreams and desires. The animal characters can completely replace the need for humans all together in some stories. For example, The Lion King is a retelling story of Shakespeare’s Hamlet, though uses lions who are the king of the jungle as the central characters.

However, in the anthropomorphised world there is quite often a somewhat realisation or awareness that the humans are the ones to be feared. In Disney films the animal characters are the ones often we relate or empathize with the most and our emotional bond is strongest with and the humans are the monsters or evil that we are against.

Finding Nemo, the popular Disney movie focuses on a father and son fish relationship, like a single parent family. The story begins with very humanlike rituals such as first day of school and swimming lessons, even though they are fish and already swimming? Human children relate to this so it isn’t questioned in the film. Nemo gets lost while swimming and captured by a scuba diver and taken back to his aquarium. It is immediately known that the human is the evil, the ominous tone and its large daunting appearance transform the human into the villain. Nemo is kept hostage in the aquarium fish tank and his experience is shown to be unpleasant and frightening. The theme of being taken away and captured by someone is a frightening thought to most of us, however it being extremely common in real life we often don’t give it a second thought, like when we go and choose a new pet and drag it away from its mother.tvlyyti

Although the fish and humans both speak English in the film they cannot communicate, emphasising the real-life relationship between animals and humans where there isn’t verbal communication. There is often a theme to the anthropomorphised characters of these movies that they are not understood by humans and that humans often do not take the time to understand the animals.

Humans are social beings and require emotions and feelings in their interpretation of communication. We target animals for anthropomorphising as they are most similar to us, as they do action and we can gather some form of response, e.g. a cat sits in front of bowl signalling it’s hungry or a dog barking signalling play time and through film techniques like animation we can transform our animals into very human like characters and can communicate to the audience with these personality traits and allow us to understand and form emotional bonds.

 

The Struggle is Real

BCM310, Uncategorized

The pain of struggle can be very different for everyone, whether it be psychological, emotional or physical. To go through struggle or see someone we care about go through a crisis of struggle can be painful. We often try to cover our own struggle with laughter, it can be easier to laugh off falling over rather than focusing on the pain and embarrassment. A sense of humour allows us to cope with to pretend that we are not bothered by struggle. However, we as humans are not always as empathetic as we seem. If we were to witness another falling over, often our knee-jerk reaction is to laugh before we our assistance. Why do we enjoy watching others struggle? A complex question as human beings are quite complex themselves. A term used to describe enjoying another’s pain or struggle is schadenfreude.

To feed our appetite of watching suffering, our media has seemed to have the answer for this and we simply call it, reality television. cropped-reality-banner

Reality TV is the mostly non-scripted capturing of everyday people in unique situations. Everyday people trying to earn recognition or redemption. Reality TV formats often use competitions in hopes to win a prize. The early 2000’s is where we saw a real boom in our reality TV consumption. The TV program big brother solely focused on a group of large personality strangers being held in some would call captivity with no contact to the outside world. This kind of isolation from the real world leads to chaotic behaviour from the housemates and induces conflict between them, all to the enjoyment of the audience watching. The show is designed to test them to their limits and while they have nothing to but dwell on their emotions, the meltdowns begin to appear. These types of reality show commonly have a ‘diary room’ or some form of private space. A safe place for the contestants to spill out their deepest thoughts, however this acts as a portal for the audience to get an insight of how they are suffering.  The question of empathy is often raised with watching and creating these reality shows. Is it a reflection of how morally depraved we are?

Dr. Bruce Weinstein, who writes an ethics column for Bloomberg, says “if people didn’t want to invade people’s privacy, nobody would watch these shows.”

The key element for most reality shows is survival.  Survival is that state of existing and struggling through times of difficulty. The show ‘Survivor’ literally depicts this, hence the name, of people competing in physically enduring challenges with little or no food, eliminating each other off in hopes to be the final survivor and be rewarded for their suffering.

The recent hit show ‘I’m a celebrity get me out of here’ in Australia has been a ratings success mainly to the fact that audiences enjoy watching the suffering. The suffering of these, well D grade celebrities give us a sense of power to watch these people who live privileged lives endure absolute torture. The suffering in this show isn’t what you’d usually expect in daily life, such as being trapped in a water tank with snakes and crocodiles or having to each an animal testicle of some sort. It is totally degrading but we love it. It gives the viewer a sense of pleasure and to the sufferer a sense of redemption that now they been suffered as we feel we do every day in our lives from minuscule things they’ve now earned our empathy.

maxresdefault

The idea to take away from suffering, even in the form of reality shows is that suffering provides character growth and that growth ensures our survival until the next suffering.

 

Virtually Obsessed

BCM310, Uncategorized

The self, one’s own persona and identity of who we are in the world, portraying an image of how we want to be perceived in society. This however, has become increasing different in recent years due to the rise of social media. Social media, is the network of online communicate we have with the online world and simply we just know them as Facebook, Instagram, Twitter and well the list goes on. The actual self (flesh and blood) must now co-exist with its virtual self. The virtual self can be described as ‘digital’ representation of our ‘analogue’ selves in a digital environment i.e. internet. Our virtual self or online self is a carefully crafted and thought out representation of the person we believe to be or who we want other to believe we are.selfie-collage-transparent

We construct our virtual selves with well thought out captions and perfectly edited photos depicting a life that we lead, often that isn’t 100% real. The questions and concerns that arise here are largely based on is our virtual self our true self? Is our virtual self a form of branding ourselves or a form of narcissism? Are we just totally obsessed with ourselves?

One key feature of online presence in a social media world is the selfie. Haven’t we all been guilty of taking a selfie or participating in some form of group selfie? The first selfie originated in 1839 by Robert Cornelius as a self-portrait in early photography experimentation and now in 2017 has become a staple of one’s online profile, with approximately 93 million selfies uploaded each day. Selfies can be taken at any time and moment, in front of landmarks, at social events and even from events such as funerals all the way to tragedies. A recent example of this taking place was from the Westminster Bridge terror attack in London that saw a man taking a selfie at the scene. The online reaction from this was not at all positive being labelled ‘disgusting idiot’ to ‘worst human ever’. The reaction to this man’s selfie emphasises the blurred lines that is our actual self and our virtual self. He was not the only spectator at the Westminster scene to see the tragedy and the extensive media coverage there to witness also, it is not till he takes the action of self-documenting himself at this location where it seems a moral panic has unleashed.

The ‘Moral Panic’ theory from Stanley Cohen, is the perceived public fear of something that threatens societies morals. In this case society had unapproved of this action. So how does taking this selfie at this scene really differ from just being at the scene?

The selfie being a form of expression and allowing us to self document our lives has also been a way to brand and market ourselves. Apart from our actual selves with limited range of audience our virtual selves allow us to be our own brand. The example of this would be Kylie Jenner. Kylie has embraced the selfie more than any other celebrity and turned herself into one of the most followed and wealthiest celebrities on Instagram. In 2016, she earned more than $18 million, 20% of which came from Instagram endorsements, only increasing the popular rise of the micro-celebrity, though not always being paid financially but rather being paid with amounts of followers, shares and ‘likes’.31766bfe00000578-3460388-image-m-13_1456243328960

There are endless possibilities that our virtual self can benefit our actual self. We use our virtual identities to document our lives and a form of self branding and promotion. The selfie phenomenon has helped launch this, however has also stirred up a ‘moral panic’ in which we are becoming somewhat obsessed and seeking validation from others. The selfie however is a form of expression and does it really do any harm? It looks as though it’s here to stay and continue to be a tool to further construct our online selves.

 

Where do you watch?

BCM210

With the research task starting to get under way, I was seeking an idea or something of interest to pursue researching. Having many ideas, I wanted something that was achievable in my sort amount of time in BCM210 and something I would enjoy but didn’t know what to go with. I being a media student and avid television fan was struck with an idea while shopping with my friend. We were at JB HiFi and ended up browsing in the DVD section and she bought two movies. This made me start thinking, when was the last time I actually purchased a DVD to watch myself?, at least 3 years or so I gathered. I wondered why that was the case. I used to buy DVDs all the time and for some unconscious reason I stopped and nowadays cannot usually justify spending my money on one.

I began to pick my friends brain on how she usually watches her media content. She explained she still continues to buy DVD’s regularly and usually watched them on a portable DVD player when in bed and often on daily train commutes.  I asked how she watches her favourite TV shows, she said she regularly watches free to air television and still enjoys when movies are on there. This surprised me again also, as when I think back to watching the movies on the TV, I think back to my childhood Saturday nights when classics like Jurassic Park and Jumanji were regularly played on channel ten.

I thought about my own viewing outlets also. I realised in recent years that internet downloading and streaming from services like Netflix were my main sources of media content. We both agreed that going to the movies was part of a social experience; though not much socialising actually occurs but if we felt the film was worthy we would go for the cinema experience.

Since my friend is a full-time work not a student, I will not be using her in my actual research. I will focus on university students. Since they have a busy study load and often not a lot of money I am keen to find out not what they are watching, rather HOW they choose to watch their favourite content.

My research question: What are the popular media platforms that university students use to view their content (movies & television)?

 

My research will consist of different methodologies. Starting with primary research I plan either go with a set of semi structured questions in either survey or questionnaire format to a set of fellow university students. This will give me a first-hand insight as to where students are getting their content from and why?

Financial reasons? They can’t possibly afford to pay for every single piece of content they watch?

Time saving reasons? There is so much content to be consumed these days, how can they watch as much as possible?

I will continue with secondary research, which will provide more quantitative data. I’ll research articles and data that will give me information on media platforms, especially the streaming services (Netflix/Stan/Presto) which have become extremely popular in Australia within the last year.  I want to research what ways students are viewing these streaming services, whether it is on their smart TV, laptop and or tablet/smartphone.

Screen Australia has statistics on Australian movie goer’s habits, which show that trips to the cinemas have been in steadily decline since the early 90’s with an average of 6.8 times per person a year. This is fairly accurate of my own cinema visits recently.

So as I begin my research journey I hope to achieve my outcome of understanding how university students choose where they watch their media content and the reasons why. The use of qualitative data from primary research and quantitative data from secondary research will allow me to achieve this.

 

Digital Story Reflection

BCM240

The Digital story project seemed to kick start straight away.  We all had submitted our first major project, ,that truly was a creative challenge, for us as writers, finding our creative and engaging voice on media, audience and place related matters. Hence the subject name, with a few days off to relax and recharge, I was back at uni ready to kick off the final 4 weeks of session and for the year. The tutorial after the break got us all thinking about our plans and concept for our next major project, the digital story. I was truly puzzled by the thought of a digital story. As in I didn’t really understand the layout or what I was expected to do. I began thinking of an essay or report style piece. During that tutorial we all had brainstorms of possible ideas for our stories. I had many ideas processing through my head at that time. The tutorial concluded, though my thoughts for that week didn’t stop there. It was the next night, Wednesday and I’m sitting down watching TV. The ‘Celebrity Apprentice’ was on. I enjoy that show so I continued to watch that and in between commercial breaks I flicked over to other channels. Its then, when I notice the amount of reality TV shows we have at the moment, the bachelorette was on channel 10 with previews for many other programs. I begin thinking that I would like to investigate that.  I played around with some ideas over the next few days, and trying to understand what love affair audiences have with the reality TV shows they watch. I was beginning to get set on the project until I was on Facebook one afternoon. I was just on scrolling on the newsfeed as most of us do, catching up on what I had missed for the day, which in Facebook world can be a lot. I follow the page “Wollongong Crap Parkers” and come across a few new posts on the page by people who have caught on camera, local people’s terrible parking attempts. The whole idea of ‘Naming and Shaming’ people on a social network for socially taboo crimes fascinated me. What are these people’s intentions of doing this? This was a new concept that I really was starting to consider. When the next tutorial rolls around, we learn that a major feature of our digital story is ethnography research. When I begin to think of ethnography, I decided to take a chance and a challenge and do the naming and shaming story. As this project focused on ethnography and had loose guidelines I found myself rather stuck on how to begin research. I knew the types of questions I wanted to ask however I didn’t know who to ask. After having a chat to Susan in the tutorial, she helped me decide that I’d need to contact some of the ‘Namers and Shamers’ over Facebook in a private messenger. I found a post on the page by a guy named Vinh who asked to be Anonymous for my research, which I didn’t mind, though found odd as he sounded proud of his public service of justice. His post was a car in the Warrawong Westfield car park. I immediately liked this, as I work in that centre and could imagine that someone would park terribly like that. He was quite friendly and easy to talk to. I introduced myself in the message and clearly stated that the research was just for a university assignment. I didn’t want him to be worried or concerned. The second person I interviewed was Corey, again he was easy going and didn’t mind an interview, his responses were very similar to Vinh’s aka Anonymous so I didn’t feel the need to duplicate them onto my story. I chose his post as he was the only one to cover up the license plates. I found this quite respectful as it is what I would do when publically shaming them. Both the guys didn’t know of what rules there were about photographing peoples license plates, which I found amusing as I believe most of those shamers wouldn’t have, so I needed to research and confirm that once and for all. My ethnography and secondary research underway, I was at the point to decide on my platform to present my story. I was hoping to figure out Prezi and give that a try, I have wanted to try a Prezi presentation for a while now but this time I just couldn’t commit to trying to learn it as I go. I decide a blog post was too simple, so I go to my familiar presentation software, Powerpoint. I like the structure and outcome of a PowerPoint it comes across quite professional. In the end, I am happy with how I undertook this research, as intimidating as it was, reaching out to strangers, their co-operation made it a fun and informative task constructing my digital story.